One of the ways to boost your SEO rankings in the various search engines is to have plenty of links out there that work successfully. You don’t want to invest the time to do this on your own. Instead, you need to get the help of professional link building services. They know the right way to get it all in place so you can get the best possible results.
Strategically placing links into information doesn’t happen by chance. It is the result of careful planning. The goal is to ensure someone can read your information or go through your sales page and click on a link for more information, to complete the purchase, and other details they may be seeking. Consumers hate to have to search for information so place it all at their fingertips.
It is important to work with a company that is going to go the distance with you. Professional link building services should be an ongoing process over time, not something you hire them to do now and then you don’t work with them again. Find out about what they offer and their prices. They should be able to discuss package and overall strategies with you.
When it comes to SEO, you need someone at the top of their game. In addition to supplying professional link building services, they may be able to take on all of your SEO needs. It is certainly worth looking into. It makes sense to have it all done by one trusted company rather than working with several entities to complete those tasks.
Price shouldn’t be the only factor you look at though. Find a provider with proven experience and someone you can communicate well with. They should be able to share with you exactly what they will do for your links and any other SEO they are going to cover for you. Knowing you are in the right hands is very important as it affects the future of your business.
One of the common elements any professional link building services provider is going to discuss with you is the sharing of links. This is where you work with other similar businesses and you have their links on your pages. In exchange, they have your links on their pages. This process can help with building your SEO power.
However, you need to be very selective about who you exchange those links with. If they aren’t a credible business, it can reflect poorly on your own. You also don’t want too many of those links because it can drive potential customers from your site to theirs. Talk about the pros and cons of this type of set up with your professional link building services provider.
Testing the Links
When links are broken, they aren’t going to get you results. In fact, it can be a reason why potential customers don’t complete the purchase. They aren’t going to hunt for a link that works. They want the process to be simple and they expect you to be professional. Your professional link building services provider should also be testing those links regularly.
This will ensure they can get them fixed and operational again in very little time. Broken links sitting out there reflect poorly on your business. They also reduce your traffic, reduce your conversion rates, and prevent you from moving up the ranks in the search engines. They are too important not to have in place but you also need to keep a good eye on them.
Not all information found online is created equal and it’s easy to get pushed and pulled in the wrong direction. To help you cut through all the clutter, I scoured the internet and found the top 10 timeless SEO quotes to guide your strategy. Even if Google unleashes an update tomorrow, these quotes will still hold true.
One of the best things about the internet is instant access to just about any information you need. When researching search engine optimization (SEO), this is especially true.
Using SEO tricks or hacks is like trying to beat the house in Vegas. Sure, you might get a couple of quick wins, but in the long run you’re bound to lose because “the house always wins.”
In other words, SEO is an asset. It’s like buying real estate and investing to remodel your kitchen and bath. That work will increase the value of your home so that you can sell it in the future for a profit.
Good SEO work only gets better over time.– Jill Whalen (@jillwhalen), WhatDidYouDoWithJill.com
— Dave Naylor (@DaveNaylor), Bronco.co.UK Managing Director
You’re ignoring the most important part of SEO– your customers when you design your website for Google’s search engine spider. At the end of the day, ranking # 1 in Google is completely worthless if your website is not designed properly to convert that traffic into sales and leads!
The goal of SEO is not to rank # 1. The goal is to generate leads and sales for your business.
“My rule of thumb is build a site for a user, not a spider.”
Even if you’re using other tactics like Radio, tv, and print, you still need an SEO strategy to ensure you’re not losing customers when they turn to the internet to do more research.
“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way Print, radio, and tv are traditionally thought of as marketing tactics.”– Duane Forrester, Senior Product Manager, Bing
If your prospective customers are searching in Google, Bing, and Yahoo to find your products or services, you need an SEO strategy. More and more people are using multiple channels to research products and services and search engines are often part of the mix.
This is one of my favorite SEO quotes because it’s so simple, yet so true. Google’s mission is to organize all the information online and present it so that the “best” is at the top of the search results.
“Google only loves you when everyone else loves you first.”– Wendy Piersall
How does Google determine what is “best”?
Google’s algorithm takes into account many factors, but one of the most important signals is the number of websites that reference, or link, to the information. Each link is like a vote in that website’s favor telling Google that it deserves to rank high in the search results.
One of the big misconceptions about SEO is that it’s all about tricking Google to get your website to rank high.
With that in mind, the goal of SEO is to make it as easy as possible for Google to find your website (by using proper HTML code, writing relevant copy, designing for ease of use, optimizing page load speed) and then to give Google a reason to rank your website higher than all the other relevant websites (by publishing better and more robust information, getting more links, more online PR).
Again, it’s important to consider Google’s mission. They want to organize all the information online and present it to the searcher so that only the best websites are at the top of the results page.
Successful SEO is not about tricking Google.– Phil Frost, Main Street ROI
Again, the goal of SEO is not to rank # 1, it’s to generate sales and leads.
“Today it’s not about ‘get the traffic’– it’s about ‘get the targeted and relevant traffic.”– Adam Audette, Chief Knowledge Officer, RKG
That means your SEO strategy starts with finding the right keywords that will ultimately drive conversions for your business. Use Google’s Keywords Planner Tool to search for relevant keywords. Take it one step further to organize all the keywords you find into two categories:
As you can probably guess, the buying-intent keywords are the ones where the person searching is most likely looking to make a purchase. The research-intent keywords are the ones where the searcher is most likely just doing research.
Focus your SEO efforts on the buying-intent keywords first to give you the best chance to drive sales and leads.
The sad truth with SEO is that most people will not find your website unless you’re on the first search results page. Keep in mind there are only 10 spots available and likely tens of thousands or even tens of millions of other websites vying for those coveted spots.
Think about how hard it is to double the amount of visitors to your website. You’ll have to invest more in SEO, advertising, social media, email marketing, and/or another marketing tactic to drive more website traffic.
Now consider the fact that you would get the same impact on your business if instead, you focused on doubling your website conversion rates.
“The best place to hide a dead body is the second page of Google search.”– Anonymous.
I’ll admit, I “LOL ‘d” when I first read this quote.
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”– Jeff Eisenberg
In the past, publishing more and more content was a great tactic to expand the reach of your SEO. As you publish more articles about different topics, your website has more opportunities to rank in Google.
“Better content is outweighing more content.”– Rand Fishkin.
Due to Google’s recent algorithm updates, quality outweighs quantity. Always keep this in mind and resist the urge to cut corners on quality in an attempt to publish webpages faster.
Present a stronger, more compelling offer.
Change the layout of your pages so that your offer is more easy to see.
Offer free information in exchange for an email address so you can follow up and convert over a longer time frame.
Use retargeting ads to bring prospects (that didn’t convert) back to your website.
Add a lightbox popup so your offer can’t be missed.
Many businesses took that tactic to the extreme and started to publish low quality articles in an attempt to scale up article production at lower costs.
(Traffic to your website) x (Conversion rate) = (leads or sales).
How can you double your conversion rate? Try some of the following ideas:.
“What gets measured gets improved.”– Peter Drucker.
This quote highlights a recent shift in SEO.
Many businesses ignore this simple truth.
Your conversion rate is the number of sales or leads you generate from your website divided by the total number of visitors. As you can see from that equation, you can either double your traffic or double your conversion rate and the result will be the same.
It’s simple math…
Peter Drucker was not specifically talking about SEO in this quote, but it’s an important point that deserves to make this list.
What needs to be measured in SEO?
This may come as a surprise, but tracking your rankings alone is worthless! Your rankings should of course be measured, but they tell an incomplete story.
Good SEO work only gets better over time. Successful SEO is not about tricking Google. Good SEO work only gets better over time. Successful SEO is not about tricking Google. That means your SEO strategy starts with finding the right keywords that will ultimately drive conversions for your business.
Land investment growth can and should be tracked with professional guidance.
Alternative investments such as land can yield better-than-the-market returns. Investors can also track the investment’s progress over time.
Investing during the worldwide recession has been a difficult road for individuals most accustomed to trading in stocks and bonds. Returns have been disappointing since 2008, and the Eurozone crisis portends very little good news for traditional investments in the near term.
Investors instead have turned to alternative assets, the growth from which has been considerably better in recent years. These assets include hedge funds, exchange funds, private equity and rarities (coins, art, jewelry, antiques and antique autos). One alternative asset that is particularly attractive is raw land. Unlike developed property – where market value is well established, value growth may be minimal and buildings need to be maintained over several years – undeveloped land can grow in value under well-managed circumstances and in a relatively short period of time. Those circumstances currently include the housing shortage and growing UK populations, where market forces suggest millions of homes need to be built over the next decade.
Professional land management companies often pool investors into a single property fund that buys land, after which a zoning change is sought with the local land planning authorities. With that change, some infrastructure may be put into place – roads, water and other utilities, for example – and then sold to builders.
A substantial investment is necessary, typically beginning at £10,000 and often several multiples of that amount. Of course, at that level the investor could and should engage themselves throughout the time the land is owned, tracking progress according to a pre-established set of milestones. Not everyone gets rich on land, but following a few crucial tips can help the investor improve his or her odds:
• Hire the best consultants. Buying land that needs to be rezoned is not a hobby for amateurs. Professionals who understand potential future value, as well as the local landscape for land planning authorities and area housing needs, are necessary to make the investment successful.
• Select a land investment that is consistent with yours in timing and returns. Some land will mature to a profitable position in 18 months. Other tracks may take five years and perhaps longer ¬- which may or may not fit your own financial management goals and needs. A professionally managed land investment will be able to project this with some accuracy. You can also expect to be given updates on progress, such as when planning has approved new zoning, whether infrastructure investment is necessary and how well it is progressing. Land is an exciting, tangible investment that shows progress you can sometimes see and touch, if you are so inclined.
• Acquire land with the most promising properties. When you work with professionals, they should select tracts with certain, important characteristics: proximity to high growth, where housing stock is in greatest demand, where the land can be rezoned and where significant improvements (cleanup of contaminants or expensive infrastructure such as bridges) will not be necessary.
Because land is a significant investment, it is smart to first talk to an independent financial advisor in advance. You need to examine where a land investment would factor into your investment portfolio, and how the timing of the investment could affect your tax structure and living or estate needs.
The stock market is the most volatile investment portfolio so much so that every investor should think twice before entering. With that said, it is also the most lucrative way to increase one’s investment as one can earn triple their invested capital minus any administrative fee and other fees. Mastering the stock market however would require patience as well as understanding how the market works. With many of us interested in the stock market but not inclined to quitting our daily jobs, online investing is one viable option to consider. Algorithmic trading is a popular strategy that many online investment companies make use of to make trading decisions.
Algorithmic trading involves the use of computer software that utilizes algorithmic programmes to identify potential purchases. Many online investment companies make use of algorithmic trading software and strategies to do trading. Basic arbitrage is just one of the strategies that make use of data such as interest rates to check for any market inefficiency. Another strategy is the use of transaction cost reduction, benchmarking, gaming and icebergs.
High Frequency Trading
One of the popular algorithmic trading methods is the high-frequency trading or HFT that is employed by many popular trading companies. The platform makes use of computer algorithms to move in and out of positions in the stock market in just few seconds thus earning high returns of the companies that employ it. The HFT makes use of several arbitrage including market making, ticker taper trading, events, statistical, news-based and low latency.
Benefits of Algorithmic Trading
One of the benefits of algorithmic trading is that it saves time and provides convenience for the trader. As the financial market is bombarded with millions of information, processing all the information would require time which prevents one from making any decisions and losing opportunities. With the platform, the computer software uses several algorithmic processes that eliminate and filter out unnecessary information and focus on the important ones. As this takes a few seconds or minutes to process, traders can easily identify and spot opportunities and make better trading decisions.
Another benefit is that the emotional impact is eliminated in the process. As human emotions play havoc with a trader’s decisions, fear of loss of capital or greed can directly impact the outcome of the trading decision. With the use of the trading platform, decisions are made from factual basis and allow the traders to reap profits instead of losses. It also provides traders with an edge against other traders especially those who rely on old market strategies.